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Friday Feature: Geoff Sharpe and Lookout Media If you think local media needs to rely 100% on ad revenue to survive… You’d be mistaken. Geoff Sharpe has figured out a sustainable local media business model where advertisements make up only ¼ of revenues. Not only that, Geoff and his team at Lookout Media have scaled the model from Canada’s capital city of Ottawa to the larger west coast city of Vancouver—and into different niches like food & experiences. In this week’s Friday Feature, you’ll...
Friday Feature: Gunnar Holm - FB Ad Expert One of the most popular ways to scale newsletter growth is with Facebook Ads. And while the concept is simple, running a successful Facebook Ads campaign is not. That’s why we invited Gunnar Holm to chat with us on the Send & Grow podcast. Gunnar runs GrowJoy.co, a newsletter growth agency that handles $10-20k in daily ad spend on social platforms—primarily Meta (FB & IG). GrowJoy has driven hundreds of thousands of subscribers to newsletter clients...
Friday Feature: Naptown Scoop We just interviewed a newsletter operator who… → is targeting $350k in 2024 revenue → is publishing every weekday→ has a staff of writers & assistant Not too shabby, right? But the wild thing is he's doing it with only 17.8k subscribers. The operator is Ryan Sneddon and the newsletter is Naptown Scoop—a local newsletter for the town of Annapolis, Maryland (pop. ~41k). While that success is great—there's an even bigger benefit to operating a local newsletter that...
Friday Feature: Faster Than Normal Alex Brogan is a growth expert. His social media presence alone exceeds 620k+ followers (LinkedIn + Twitter/X + Instagram). Alex *gets* online audience growth. But he also knows better than to place all his online eggs into one big algorithmic basket—which is why he’s been focused on growing Faster Than Normal (FTN), a twice-weekly newsletter that’s now exceeded 70k subscribers. And why stop there? In the past 11 months, Alex also… → cofounded an AI...
Friday Feature: 22 Lessons from 22 Friday Features (Part 1) We began publishing the Friday Feature back in Summer 2023. The goal was to extract the biggest lessons from our interviews with successful newsletter operators—and turn them into actionable takeaways for YOU to implement in your newsletter. In this edition, we're sharing the biggest lessons learned. **This is Part 2. Get Part 1 with Lessons 1 to 11 here → Let’s dive in! Lesson #12 - Octopus vs. Swordfish Ad Strategy Don’t limit...